In today’s social media-driven world, your hotel’s design needs to do more than impress in person—it needs to wow online. Social proof is a game-changer for attracting guests, and creating spaces that are stylish, photo-worthy, and uniquely tied to their location is the way to stand out.
What Is Social Proof?
Social proof is the concept that people are influenced by the actions and opinions of others. For hotels, this means online reviews, guest photos, and user-generated content can make or break a potential guest’s decision to book.
Why Social Proof Matters
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It Builds Trust: Positive reviews and testimonials act as virtual word-of-mouth, with 91% of travelers trusting them as much as personal recommendations.
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It Drives Engagement: Sharing authentic guest stories and images on your platforms encourages interaction and showcases your brand’s personality.
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It Boosts Bookings: Studies show that 87% of guests check a hotel’s website before booking. Social proof gives them the confidence to click "reserve."
How Accessories Play a Role in Social Proof
Accessories aren’t just decorative details—they’re the stars of Instagrammable spaces. A bold vase, a stack of colorful books, or a sculptural element can turn any corner into the photo moment. These touches elevate the guest experience and invite them to snap, share, and tag—amplifying your hotel’s reach and reputation.
For hospitality and commercial interior designers working on large-scale projects, the right accessories not only elevate the look of a space but also add layers of storytelling that resonate with guests. By carefully sourcing unique, design-forward pieces, you can transform lobbies, lounges, and suites into unforgettable destinations that guests can’t help but share.
10 Ways to Style Accessories for an Instagrammable Lobby
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Accessories That Spark Guest Selfies
Think oversized vases, eye-catching sculptures, or statement art that guests will want in their shots.
Pro Tip: Position these near natural light to guarantee a flattering photo. -
Layering for the Lens
Layer books, ceramics, and metallic accents to add depth and texture that pops in photos.
Pro Tip: Style in odd numbers and mix heights for visual interest. -
Lighting That Makes Every Shot Shine
Soft, diffused lighting enhances every accessory and creates an inviting ambiance.
Pro Tip: Pair a warm table lamp with your styled vignette for a cozy, camera-ready look. -
The Instagram Moment
Design a standout corner—a perfectly styled console or a cozy chair with layered textures—that guests will love to share.
Pro Tip: Add local touches, like a regional book or handmade ceramic, for personality. -
Bold Statements with Minimal Effort
Oversized accessories like dramatic art or unique vessels instantly grab attention.
Pro Tip: Balance these big pieces with subtle accents to avoid overwhelming the space. -
Texture Is Everything
Woven baskets, plush throws, and smooth ceramics add dimension that translates beautifully in photos.
Pro Tip: Mix smooth, rough, and soft textures for a vignette that wows the lens. -
Show Off the Local Story
Incorporate pieces that reflect the location—artisanal crafts, regional books, or nature-inspired decor—to make the space feel connected and unique.
Pro Tip: Keep these items in neutral tones to let their story shine. -
The Art of Color Blocking
Use bold, contrasting colors to create striking visuals. Bright vases or colorful books can instantly elevate a space.
Pro Tip: Stick to one or two colors to keep the look cohesive. -
Curating the Perfect Flat Lay
Style tabletops with candles, small ceramics, and greenery for that polished overhead shot that will complement their coffee or notebook.
Pro Tip: Add textures like linen runners or marble trays for subtle elegance. -
Maximize Space for Maximum Likes
Use mirrors, tall accessories, or wall-mounted art to create photo-ready compositions, even in small areas.
Pro Tip: Lean framed art on a console for a relaxed but styled look.
Why Instagrammable Lobbies Matter
Guests want more than a stay—they want an experience. An Instagrammable lobby not only makes their visit memorable but also turns your space into a social media magnet. Every shared photo becomes free advertising, boosting your hotel’s credibility and attracting new bookings.
How We Can Help
At Cera Cera, we specialize in sourcing and curating accessories packages tailored for hospitality and commercial spaces. From bold statement pieces to locally inspired accents, we help designers craft spaces that resonate with guests and create those unforgettable Instagram moments.
See how we work. We handle all the little details so that you can focus on the big picture. Let’s collaborate to elevate your next project and make it truly one-of-a-kind. Get in touch!